Product Design
Branding

Streamlining the Rental Experience

My Role
Product Designer
Timeline
jun 2021

UNDERSTANDING

Objectives

The project entitled “Online rental Shop” has two main objectives that are strongly interconnected.

The first objective is to enable the user to rent any product or find any services which he/she needs (developer, carpenter, etc...). The online-based platform will show him/her products or services in the nearest location areas.


The second objective is to make the users capable  position products or services that will be displayed to clients. The users should be able to see products that are needed by clients but are not available.using this application, users can benefit  what they don't use at the time, and they should not buy something which is expected to be used only once.

UNDERSTANDING

Goals

  • Specialisation and expertise: we specialist in renting products and services depending on the nearest location. Wehave well detailed filters according to different parameters such as - location, brand, color, price, etc.
  • Trust and security: a community of real users with names, phone numbers, and avatars. no anonymous names, no spam(a phone number is available only to members), and ensure data security.
  • Facilitate the interaction of users: Placing a post in a few clicks (uploading photos, location, etc), ability to share poststhrough social networks, chat possibility between lessors and lessees. Capability to Search for products or services by usingname and description.

UNDERSTANDING

Why More People are Renting ?

People aren’t sure that they want to keep living in the place they currently are and homes are not that easy to sell if you suddenly decide you want to move and the are so busy enjoying life they put off buying a house.

UNDERSTANDING

challenges

  • its hard to get enough money for a down payment for a anything.
  • People aren’t sure that they want to keep living in the place they currently are and homes are not that easy to sell if you suddenly decide you want to move.
  • People are so busy enjoying life they put off buying a house.
  • People suffer from Maintenance Costs or Repair Bills
  • People’s credit is bad, making it hard for them to get approved for a mortgage.
  • It seems there is always something going wrong that needs fixing or replacing.

PLANNING

Planning

People aren’t sure that they want to keep living in the place they currently are and homes are not that easy to sell if you suddenly

decide you want to move and they are so busy enjoying life they put off buying a house.

B2C ((Busicness-to-customer))

Reference to the process of selling products and services directly between customers are the end-users of its products or services.

PLANNING

Design Process and Timeline

The whole project involved UX and UI work, from the design thinking, testing & prototype.

Discover

Design strategy

Design strategy refers to an integrated planning process that examines the relationships beetween how design and business may complement one another. Simply put, the goal is to merge  the business objective with creative solutions that moves beyond just aesthetics

Research

Market Research

Researching about Competitor and market research is a best method to know  what pattern users  might be expect from this typ of experience and  what is going on the market. 
Also gives us the hints of what the experience might be added.

Discover

Competitor analysis insights

Researching about Competitor is a best method to know what pattern users might be expect from this type of service experience but also gives us the hints of what feature might be added.